Stop by the Hospitality Desk in the Grand Central Ballroom Foyer between 10:00 AM and 1:00 PM to check in and pick up your conference materials. Our team will be available to answer questions, provide directions, and help you get settled in.

Washington is buzzing with activity, and the decisions being made on Capitol Hill have real implications for agriculture and crop insurance. Join Tara Smith, a seasoned expert with an ag background and a front-row seat to the action, as she unpacks the latest legislative and regulatory developments affecting our industry. This interactive session is designed to give you targeted insights into how recent policy changes and elections impact crop insurance and farm operations.

Mingle with fellow agents and FMH staff while exploring the Direct Connect Experience Zone—all in one lively space. Enjoy cocktails and conversation as you get hands-on with tools, tech, and resources designed to elevate your agency. Engage with FMH experts and vendor partners for valuable insights, one-on-one discussions, and next-level strategies.

Start your day with a hot breakfast served in the Blackstone Ballroom. 

Hailed as “the female Jerry Maguire,” Molly Fletcher has negotiated over $500 million in contracts for some of sports’ biggest names. Now, she brings her behind-the-scenes insights to the business world—showing high performers how to harness the mindset that drives true, lasting success.

In this powerful session, Molly shares the secrets behind a champion’s mindset. Learn why the best don’t focus on beating the competition—they focus on beating yesterday’s version of themselves. By embracing everyday discipline and committing to the process, you’ll discover how to unlock your potential, drive performance, and stand out in your field.

Join Steve Elmore, Chief Economist at Corteva Agriscience, for a can’t-miss session exploring the current state of the agricultural economy and what lies ahead. With over 25 years of industry experience and a deep understanding of both policy and markets, Steve will break down key economic indicators, market trends, and policy shifts that are shaping the ag landscape. His insights will help you make informed decisions and stay ahead in an ever-evolving industry. Don’t miss this opportunity to hear from one of agriculture’s leading voices—gain a clearer picture of what’s impacting your business now and how to prepare for the future.

Discover how FMH is aligning marketing and customer experience (CX) to build stronger relationships, support agents, and enhance the policyholder journey. This session will explore our CX strategy and how it informs messaging, branding, and communication—from first impressions to lasting loyalty. Learn how we’re creating more meaningful touchpoints and elevating the FMH experience for both agents and farmers.

Enjoy lunch in the Blackstone Ballroom, connect with colleagues, and recharge for the afternoon sessions.

Join Colleen Francis for a powerful session designed to help you not just survive—but thrive—in today’s evolving agricultural market. She’ll share actionable strategies to connect with multiple generations of farmers, navigate industry consolidation, and put customer care at the center of your success. Learn how to leverage social media effectively and stay sharp with deep product knowledge, all aimed at helping you grow your agency and win more business in a competitive landscape.

Colleen brings over 20 years of sales leadership experience and a passion for driving real results. She knows firsthand that traditional sales tactics no longer cut it in today’s fast-changing environment, and she’s here to equip you with fresh, effective approaches that work now.

Choose a session to attend. Sessions descriptions are listed above. 

View Session Descriptions

Start the final half day energized with a hot breakfast in the Blackstone Ballroom.

Hear a clear-eyed review of how 2025’s weather shaped crop outcomes and indemnities across the U.S: where excessive rainfall, severe storms, heat waves, and drought shaped the season, and how those patterns affected yield variance. Using the latest climate indicators, we will frame an outlook and scenarios for:

• Winter 2025-26 temperature, precipitation, and freeze risk
• Planting-window soil-moisture prospects and spring severe-weather exposure
• Yield-critical summer stress periods in the Corn Belt, Great Plains, and Delta

Get the latest updates straight from the source as RMA Administrator Patricia Swanson shares timely insights on federal crop insurance policy, priorities from the USDA, and what lies ahead for the industry. This session will provide agents with a clear view of how national decisions are shaping risk management in agriculture—and what that means for you and your customers.

Enjoy snacks, beverages, and connect with fellow attendees in the Grand Central Ballroom Foyer.