Co-Op Advertising

How does it work? 

The level of co-op dollars your agency is eligible for in the current calendar year is based on the amount of total crop hail and property & casualty premium your agency wrote with FMH in the prior calendar year. For new agents without prior year business, you will be eligible for the first level of $200. The reimbursement is 50% of each bill submitted until you reach your maximum allotment for the year.

Any piece referencing multi-peril crop insurance will not receive reimbursement as this is considered agent compensation per the 2011 Standard Reinsurance Agreement (2011 SRA) with the Risk Management Agency (RMA). Multi-peril crop insurance advertisements are provided; however, we cannot give reimbursement for these options.

Tier Levels 

Prior year Crop Hail and Property & Casualty premium only

Note: If you have an advertisement to submit from 2017 for reimbursement, please submit it by January 31, 2018. Contact the Marketing Department at marketing@fmh.com with any questions.

Level 3 $50,000 - $100,000 premium

Reinbursement per invoice
50%
Agency Allotment per Year
$200

Level 2 $100,001 - $300,000 premium

Reinbursement per invoice
50%
Agency Allotment per Year
$400

Level 1 $300,001 and Higher premium

Reinbursement per invoice
50%
Agency Allotment per Year
$600

*Multiple invoices can be submitted to obtain the total reimbursement amount.
CO-OP REIMBURSEMENT FORM
Printable Co-Op Reimbursement Form

Reimbursement Frequently Asked Questions

How do I get reimbursement?

To receive reimbursement, submit a copy of your paid invoice, a completed co-op reimbursement form, and the information as requested below. You may divide your advertising dollars between the eligible categories listed.

Reimbursement Categories

  • Billboards – image/photo of the billboard and location
  • County Directory – copy of advertisement and the year it ran
  • Magazine – full tearsheet for each date the advertisement ran
  • Newspaper – full tearsheet for each date the advertisement ran
  • Radio – notarized copy of dialogue and the date(s) it aired
  • Stand-Up Banners – photo of the banner
  • Tradeshow Booths – photos of the booth showing that the products and services of FMH (brochures, counter signs, and posters) were promoted
  • TV Commercial – audio and visual documentation
  • Digital Ad – Screen shot of ad, URL of ad placement, and destination link
  • Social Media - Screen shot of ad, URL of ad placement, and destination lin

What if I want to create my own advertisement?

Any non-FMH created advertisement or any other marketing media must be pre-approved by the FMH Sales Department. Prior to publication, email documentation to marketing@fmh.com for approval. The advertisement must include the FMH Cloud logo or name to be considered for reimbursement. FMH reserves the right to make final determination of qualification.

What items are NOT eligible for Co-op Reimbursement?

Pieces referencing multi-peril crop insurance, online store purchases, door prizes, golf fees, personalized postcards, postage, mailing/handling fees, and livestock.

Who to Contact
If you have questions regarding co-op reimbursement or for approval of non-FMH created ads, contact the marketing department at marketing@fmh.com.